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Change the Bill
An Indigenous woman has never been represented on a Canadian banknote. The Native Women's Association of Canada wanted to change that. We rallied public support, designed a canvas, and invited twelve female Indigenous artists to reimagine the $20 bill. Experience the website here. Sign the petition here.
This campaign was featured at the AGO (Art Gallery of Ontario) for their 'DEFACED! MONEY, CONFLICT, PROTEST' Exhibition.
Created at TAXI/VML Canada
Awards
Cannes Lion – 1 Bronze + 1 Shortlist
Marketing – 1 Gold
Epica – 1 Bronze + 1 Shortlist
ADCCs – 2 Bronzes
CMAs – 1 Bronze
AToMiC - 1 Bronze







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